Oneupweb : Brand Hankey Pankey
While toying with a brand can be an enjoyable and laugh inducing affair, there are limits to what can be considered “useful branding.” The post Oneupweb : Brand Hankey Pankey appeared first on Oneupweb...
View ArticleOneupweb : What Marketers can Learn from Cupid
Learn from Cupid's tactics to help make your audience fall in love with your brand, services and products.The post Oneupweb : What Marketers can Learn from Cupid appeared first on Oneupweb Marketing.
View ArticleOneupweb : French Paper + CSA Design = Awesome
Even though I am a designer who works primarily in the digital realm, there is still something about a paper swatch book that makes my heart skip a beat or two. They are often little design gems. And...
View ArticleRefreshed, Remixed And Still Relentless
An important tenet of branding is knowing when to give your brand a refresh. And we were more than ready. In the case of our newly launched website redesign, the change is nothing radical or crazy—but...
View ArticleJ.C. Penney: Too Much (Change), Too Fast? Or the Wrong Change to Begin With?
Earlier this week, J.C. Penney announced another big change. Eighteen months after a huge company-wide overhaul led by the (now-infamous CEO) Ron Johnson they are in rewind mode—removing from their...
View ArticleONEUPWEB WHITE PAPER: THE IMPORTANCE OF BRAND CONSISTENCY FOR FRANCHISES
Inconsistent branding and messaging has a negative impact on your ability to attract new franchisees and provide the same experience and level of care your target consumers have come to expect. Your...
View ArticleApple Overtakes Coke as Top Brand
Times are changing and one brand has ousted a 13-year leader in having the “world’s most valuable brand.” Since 2000, Coca-Cola has held that title, but chances are, it’s not going to be a surprise who...
View ArticleBing Helps You Identify Trending Blog Topics
Bing has added trending topics from Facebook and Twitter to their newly redesigned news portal. Here’s a look at the new Bing News: The design features a prominent Trending Topics carousel, which draws...
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Yes. Design Is Good for Business.
“Design is now firmly on the business agenda. No longer the cherry on the cake for high-end goods and luxury brands, over the past decade it has gained relevance for the way organizations are...
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Marketing Tip of the Week: A Little Sugar
No matter what adjective you choose to describe the best, tastiest, most effective and totally Shweet marketing it’s important to remember that it takes more than just a 50-cent package of Kool-Aid to...
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